The Significance of an Ecommerce Provider in Managing Your Online Store
It’s the E-age; business and money transactions often take place on the Internet. From today’s technology advancement, the concept of Ecommerce came about and it has become commonplace for people to make online purchases and online stores has become more of a vital aspect in any lifestyle over the years. When discussions boil down to Ecommerce web hosting, people are becoming more aware about the differences between a regular or personal web hosting and Ecommerce web hosting.
Unlike any other web hosting solution, Ecommerce web hosting caters to a particular market; it is specifically geared towards business purposes only. An Ecommerce web hosting provider is absolutely crucial in conducting any business on the ever exponentially expanding world of the Internet. Here’s some information that can help you understand better why Ecommerce web hosting is essential and ideal for online business.
The Big Difference
There is a world of difference between the Ecommerce and the typical Web host providers. It is still crucial to determine what their commonality and differences are. An Ecommerce web hosting should provide Ecommerce features that include a secure site for financial transactions. A regular web hosting provider does not normally have a secure server, making it vulnerable and prone to hacker threats. Ecommerce web hosting providers also specialize in providing efficient shopping cart software to make it convenient for customers to add new items for purchase and for business owners to proficiently track sales statistics – all vital components to better understand the market.
Specific features that are distinct to Ecommerce web hosting:
- Business Apps. A number of applications are used for Ecommerce, such as online shopping carts, order tracking, online billing and payments, e-ticket purchase for flights and concerts or events. As in regular web hosting, email accounts, instant messaging and teleconferencing are also incorporated.
- Government Regulations. It has been a perennial issue and point of discussion as to what extent the government regulation on Internet transactions is deemed appropriate, but at the moment, several online business activities are under the regulation of the Federal Trade Commission (FTC), among them online advertising, commercial (or spam mail), and the misuse or mishandling of consumer privacy data. This body ensures that fair business practices are adhered to and exercised to make Internet a viable business place and continue to be a feasible venue for conducting trade and commerce.
- E-business Classifications. The environment for Ecommerce business classifications is divided into producers and consumers and different categories were developed and used in the current industry, namely: B2B (business to business), B2G (business to government), B2C (business to customer), G2G (government to government), C2B (consumer to business) and C2C (consumer to consumer). Most niche markets specialize in providing service to just one E-business category.
Avoiding Common Ecommerce-Related Mistakes
Presumably, you already know what to look for when choosing the right Ecommerce web hosting provider. But it won’t hurt to remind you of the common loopholes that you should avoid at all costs to make your online business prosper. Here are two of the most prominent mistakes that those who don’t have enough experience in Ecommerce often commit.
Lack of Business Focus and Specialization. When you put up an Ecommerce website, you need to have a clear-cut purpose. If you want to sell a product or service, for instance, don’t give the consumers a run-around and confuse or mislead them with the impression that you are just giving vital information. Your ecommerce web host should provide a mechanism (perhaps a button to click) and tell consumers to “Buy Now”.
An ambiguous site can be detrimental as some people just read the information on your site and end up buying the products from somewhere else, like e-Bay or Amazon or other major online stores. Another common mistake is not being able to arrange the products in their respective and proper categories. If you’re using any of the automated scripts provided by your Ecommerce web host, make sure that your customers can easily navigate and quickly find what they’re looking for; if they can’t find even the most common products quickly and conveniently, there’s a really good chance your site is going to lose potential customers to a better organized Ecommerce website.
Obvious lack of or low levels of online security. It can never be reiterated enough that online security if of foremost importance and low level security can be extremely dangerous. Make sure your Ecommerce provider has the latest tools for online security. Remember, the moment customers visit your site and feel awkward and insecure because they don’t see the indications they’re looking for in a secure website, they will simply decide against proceeding to the check out.
The only path to take if you want your online business to flourish is through an excellent Ecommerce web hosting provider that can provide you with all the necessary tools available to maximize productivity with minimal investments. A proficient Ecommerce hosting provider can make all the intricacies of establishing a successful online store a lot simpler and easier.
I would highly recommend you read my BigCommerce Review if you are interested starting an eCommerce business.
This article was written by Garen Arnold, who is a graphic designer out of Kansas City, Missouri. Garen provides people with the Best Web Hosting Service by using his expertise to help people choose the best web hosting service for their business.